Privacy Policy

1. Who we are

East Neuk Dental Practice
9 East Shore, Anstruther, KY10 3AB

Telephone: 01333 311 033

Email: reception@eastneukdentalpractice.co.uk

Website: www.eastneukdentalpractice.co.uk

Our team is responsible for protecting your information and complying with data protection law. If you have any questions about this policy, please get in touch using the contact details above.

2. What information we collect

We may collect the following types of personal data:

• Your name, date of birth, and contact details (address, phone number, email)
• Medical history and relevant health information
• Dental records, treatment plans, and clinical notes
• Payment and billing details
• Information from referrals or other healthcare professionals
• Website usage data (if applicable, e.g., cookies or online forms)

3. How we use your information

We use your information to:

• Provide safe, appropriate dental care and treatment
• Maintain accurate clinical records
• Contact you about your appointments and care
• Manage payments and invoicing
• Refer you to other healthcare professionals, when necessary
• Comply with legal, regulatory, and professional obligations
• Improve our services and patient experience (anonymised data only)
  

We will only use your data for the purpose for which it was collected and where we have a lawful basis to do so.

4. Sharing your information

We only share your information when necessary and with trusted third parties, such as:

• Dental laboratories (to create custom appliances)
• Referral specialists or NHS services
• Regulatory or legal authorities, if required
• IT or administrative providers who support our systems (under strict data processing agreements)
  

We do not share your data with third parties for marketing purposes.

5. How we store and protect your data

Your personal information is securely stored in both paper and electronic records, protected by appropriate physical, technical, and organisational safeguards.

We regularly review our data security policies and staff training to ensure your information is handled responsibly and confidentially.

6. How long we keep your data

We will retain your dental records and personal information for as long as required by law or professional guidelines — typically 11 years after the date of your last treatment, or until the patient reaches age 25 (whichever is longer).

7. Your rights

You have the right to:

• Access the personal data we hold about you
• Correct or update inaccurate information
• Request the deletion of your data (where legally permissible)
• Withdraw consent for non-essential processing
• Raise a concern or complaint about how your data has been handled
  

To exercise any of these rights, please contact us directly.

8. Cookies and website usage

Our website may use cookies to enhance your browsing experience and collect anonymised usage data. You can choose to disable cookies in your browser settings. We do not use this data to personally identify you.

9. Updates to this policy

We may update this privacy policy from time to time to reflect changes in regulations or our procedures. The latest version will always be available on our website.

10. Questions or concerns?

If you have any questions about how your data is used or would like to make a complaint, please contact the practice. You also have the right to raise a concern with the Information Commissioner’s Office (ICO) at www.ico.org.uk.